presenter

Yellow thick stone

Professor and doctoral supervisor of Sichuan Fine Arts Institute, the third batch of 333 Project Talents of Jiangsu Province (2011), has been serving as the young and middle-aged academic leader of Jiangsu Qinglan Project since 2012。He has published more than 40 academic papers and a number of academic monographs. He has presided over the philosophy and social science research project of higher education Department of Jiangsu Province, the general Project of Humanities and Social Sciences of Ministry of Education and the General Project of Art Science of National Social Science Foundation。

Where is the origin of Chinese red design?What kind of inspiration does Yan 'an's design thought have for us?On the afternoon of November 24, the third lecture of the second season of "Chuanmei Lecture Hall" was held jointly by Sichuan Fine Arts Institute and Chongqing Daily。Huang Houshi, professor and doctoral supervisor of Sichuan Fine Arts Institute, walked into the studio and shared his interpretation of Yan 'an's design ideas with netizens with the title of "Echoes of Yan 'an: Tracing Research of Chinese Red Design", which attracted about 300,000 people to watch。

"When it comes to Yan 'an, many people will think of Yan 'an's literature, prints, sculpture, music, etc., but few people will mention Yan 'an's design。In fact, the design of Yan 'an is richer and more lasting than we can imagine。"At the beginning of the broadcast, Huang Houshi appeared in a red suit, which immediately caused cheers in the broadcast room, and netizens exclaimed:" God teacher"。

Huang Houshi said that in 2013, he presided over a project of the Ministry of Education. During the research, he found that the design of Yan 'an is very important, but many people lack attention and research on it, and there are few relevant materials。

But in fact，Yan 'an at that time concentrated a large number of energetic intellectual youth，Including industrial designer Zhang Xihe, stage designer Zhong Jingzhi, architect Yang Zuochai and others，They played an important role in the design field after the founding of New China，And their design ideas formed after the founding of New China can find their ideological roots in Yan 'an period。

Moreover, many self-taught workers, farmers and soldiers played an important role in Yan 'an's "design community"。These creators use local materials, "build behind closed doors", and complete a very original national, simple vision of modernization。

In Huang Houshi's opinion, tracing the design ideas of Yan 'an can find at least four sources:

The origin of the idea of austere and alternative design。Most of the designs in Yan 'an were completed by amateur "designers", mainly college students, workers, soldiers and cadres. For example, Cui Laizhi, platoon leader of the 359 Brigade, once "designed more than 70 kinds of floral cloth, and changed the carpet weaving machine into a floral cloth weaving machine without changing shuttles, and the floral cloth woven was called 'Zilai grid'".。At that time, this kind of design method, which is based on local materials, was not only caused by the difficulties of the economic environment, but also an inevitable phenomenon, which was called the design idea of "replacing something else"。

The source of organization and talent of Chinese red design。Mr. Zhang Ding not only designed the "writer's Club", but also participated in the establishment of the "Yan 'an Arts and Crafts Club", for the Yan 'an organs, organizations, schools, factories and shops to provide design services。In addition, in Lu Xun Academy of Arts "Lu Yi Art workshop", Zhong Jingzhi designed the "Liu Zhidan Cemetery" and "Central auditorium", Xu Qi designed the "Eighth Route Army auditorium" and "cadre rest", Zhong Jingzhi, Meng Huafeng, display, Jiao Xinhe and others designed the seal and flag pattern。

The source of design thinking patterns of "interdisciplinary" disciplines。A large number of designers are "crossover" designers, such as Zhang Rodinger, Zhang Xihe, etc., whose basic understanding and academic research on design clearly reflect the characteristics of cross-disciplines。For example, the "Ten elements" proposed by Zhang Xihe fully embodies the cross-integration between art and technology, aesthetics and engineering。Among the ten key elements are the beauty of standardization, generalization, and serialized mass production, the beauty of advanced functions that show cutting-edge science and technology, and the beauty of scientific comfort that shows ergonomics。

The source of popular design thought with Chinese characteristics。毛泽东同志《在延安文艺座谈会上的讲话》鲜明地亮出了党的文艺工作的旗帜，反映到设计中，就是要形成一种为人民服务的实用主义设计思想。And this "people's nature" design idea, which emphasizes pragmatism, is also being inherited and developed today。

"Therefore, Yan 'an Design is the source of Chinese red design。Huang Houshi said that red design is an important spiritual wealth of modern Chinese design。

The whole live broadcast lasted more than an hour, with Huang Houshi's vivid cases and simple explanations, attracting about 300,000 viewers。"The teacher is knowledgeable, and the students in Sichuan are very happy." "Well said!多点有中国特色的设计，点赞”……网友们纷纷留言。

Golden sentence sharing

● We often say that "everyone is a designer", and this has never been more evident than in Yan 'an。A large number of workers, farmers and especially soldiers in Yan 'an completed much of the design and manufacturing。Design is not only done by famous designers, but also co-created by unknown people。

● We will mention the people's character in many aspects. We talk more about literary and artistic creation, but less about design. But we often say that "design serves the people, everyone is a designer"。

● There is no connection between history and today, and history can provide us with more sources of thought and more spiritual strength for today。

● A variety of red design through cultural innovation to better popularize and promote the red spirit, this is done well, in addition to cultural innovation, with the combination of digital, futuristic, I think there is a lot to be done。

(Source: Chongqing Daily)

(Video replay link for details:http://video.weibo.com/show?fid=1034:4839772120875114)